Craigslist.com-Why it's so Popular...
When it comes to research on the internet, there is no doubt that the most popular search engine is Google. We all use Google on a daily basis, whether it's to look up someone, find the best restaurant in town, or find driving directions. But one problem with Google is that you have to narrow your search to find what you're specifically looking for - for example, you would need to enter the city and search criteria of the topic you're researching. Not only can this be frustrating, but it can be a waste of valuable time and energy. Thus, the birth of Craigslist. Craigslist is a new revolution that provides nearly everything you would want to know about a specific area. Created by Craig Newmark in 1995, Craigslist.com was originally developed to serve the San Francisco Bay area. By the year 2000 it had spread to four cities, and by 2006 it covered over 450 cities, domestic and foreign.
If you've never heard of Craigslist before, then you have yet to discover the world of information available at your fingertips. Once you try it out, you will probably never go back to any other search engine on the internet. It is very easy to get started on craigslist and can be used by anyone of any computer skill level. Not only is it an amazing search engine, but it's a very useful way of connecting to the people and services of your area as well as many other locations of the world. Craigslist offers valuable information on nearly every major city in the United States. If you're looking for information outside the country, Craigslist has you covered.
You can find the same great information on over 100 foreign countries and cities. You will discover a wide range of topics, including anything from vehicles for sale in your area to the latest real estate listings, as well as local job vacancies and discussion forums. Craigslist provides a place to meet for several different professions, such as politicians, healthcare workers, and stay at home moms. You can also find discussion groups for singles, religion, and even 1099 and other tax related issues. Chances are if you're looking for a discussion group on a topic you can't find anywhere else, you can find it on craigslist. Craigslist is a resourceful outlet for anyone relocating to a new area or just to find a specific item for sale or topic to discuss.
Craigslist is totally free to use and requires no registration. In fact, craigslist CEO Jim Buckmaster issued a statement that the site has little interest in earning a profit, but that their main objective is to help the users find the information they are looking for. To explore the endless possibilities, simply visit www.craigslist.com and click on the city and state of interest. You can even post your own information at no charge. With all of the things you can accomplish by using craigslist, you will find every minute spent on this site to be useful and beneficial.
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Designing Your Website-Important Internet Marketing Information
Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.
On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.
On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" analogy, and you will get my point.
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What an E-book Can Do for You
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.
E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.
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And the Buzz Goes On – How to Use Viral Marketing
According to the Wikipedia, "Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages."
If you've ever had a hotmail, yahoo or G-mail account, you've participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.
So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?
Let me answer that second question first, okay? YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don't someday want to be as big as hotmail, yahoo or Gmail.
Why? Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.
Don't believe me? Check out Amazon.com and I-tunes. Why is this the case? Because as consumers we tend to think that the average "Joe Blow" has less of a personal agenda when posting his review about the latest "Dixie Chicks" album and so we give it more weight.
And, by the way, this is a normal reaction – it's one that's kind of hard-wired into all of us. People have always shared the things they like – or hate – with their friends and family members. Back in the 50's and 60's, our grandparents used to talk to their neighbors over the "back fence," call each other on the phone or tell their friends during lunch. The difference is, these days we use the Internet and cell phones.
What's interesting though, is that with the popularity of the Internet, our trust - and believe in "social proof" – has become even stronger.
By creating your own viral marketing campaign, you'll be doing more than getting the word out about your new affiliate product. You'll be gathering social proof – and that will help your sales to go through the roof.
So how do you set up your own viral marketing campaign? The first thing to do is to get back to the basics.
Here's the real "secret" to making a lot of money with affiliate products. Have the right product, with the right message to the right people in the right time.
So start with your affiliate product. Make sure that there's a hungry audience for whatever you're selling.
Then make sure that you're sending out the right message – an in the right way. If you're marketing a product to teens, you'll want to make sure that it's something they want – and you'll have to reach them where they're hanging out. That might be on MySpace, twitter or even Friendster.
What's the right message? Maybe it's a special report. But it could just as easily be a video. Or an audio mp3 file. Match your message to your audience. And finally, make sure that you're getting your message out at the right time – when your audience is ready to buy it.
Make your viral marketing campaign stand out from the crowd – because that's how it's going to get passed around and become viral. By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends. And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you'll start hearing the "ka-ching!" of your cash register going off a lot more often.
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Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
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Benefits of Being an Affiliate Marketer
Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.
Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.
Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.
In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.
Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.
All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.
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How To Find Your Own Niche In Internet Marketing
April 27, 2008 By Kenneth Koh
Knowing how to find your own niche in internet marketing is probably the most important first step in making money online.
Why do I say that?
Because everyone of us has our unique talent. It’s only when we make use of our unique talent can we excel in what we do.
Internet marketing is no different.
If you try to copy the way other people make money online, yet the method does not resonate with your natural self, you will not be able to excel in that area.
For example, some marketers make big bucks conducting seminars. My question to you is, do you like to do public speaking? If you don’t and you force yourself to do that, chances are you will not do well in it.
For me, I enjoy working with technical people, coming out with innovative systems and programs that can help people. I don’t mind spending hours with my programmer, trying to resolve some technical issues. (I know these are non-income generating activities and I should avoid them, but I enjoy the problem-solving process.) That’s me. But you may be different.
Another example. You know who Ewen Chia is right? Do you know what he enjoyed doing most before becoming a successful internet marketer? He liked to compose songs!! He could be spending nights composing songs. Now instead of composing songs, he put his talent into ‘composing’ sales letters! He likes to try out different kinds of sales letters and see which one converts better, something that I don’t enjoy doing! But if you talk PHP or HTML with him, he’ll frown.
Internet marketing is a huge industry and there’re a lot of ways through which you can use your talent.
If you are good in graphic, you can leverage on your strength and provide graphic services online. You can also upgrade your skills by learning HTML and create website templates. You can sell these templates, use them to build leads or simply create websites that make money.
If you enjoy writing, you can start a blog, create content websites and make money from Adsense or by selling affiliate products.
If you have a flair in selling, you can get freelancers to create products for you to sell. Your main focus would be to write powerful sales letters that convert!
“Kenneth, what if I’m good in nothing but I just want to make money online?”
Seriously, this is impossible. Everyone is born with a unique talent. If you haven’t found your talent, that’s because you’re too lazy to find it! No one can help you if you are lazy.
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